Alimta

... Health Products Research Reports on 2004 Promotional Activities to Hematology and Oncology Specialists Health Products Research Reports on 2004 Promotional Activities to Hematology and Oncology Specialists * Aranesp(R) Gives Amgen Greatest Share of Voice Among Hematologists and Oncologists * Pharmaceutical Sales Force Promotion to Hematology and Oncology Specialists Increased 4% in 2004 * Aranesp(R) (Amgen), Taxotere(R) (Sanofi Aventis) and Procrit(R) (Ortho Biotech) Ranked as Top 3 Products with Hematologists and Oncologists in 2004 * 6 Products Enter Top 20 Ranking for the First Time WHITEHOUSE, N.J., April 7 /PRNewswire-FirstCall/ - Health Products Research, Inc.(R) (HPR(R)), a division of Ventiv Health, Inc.

(Nasdaq: VTIV), released 2004 market information on pharmaceutical sales force promotional activities to Hematology and Oncology specialists across the United States.

HPR generates market data from its Metropolitan Area Promotional Audit (MPA), a monthly service that provides quantitative and qualitative insights and real-time data from pharmaceutical/healthcare company promotional activities and sales force structure.

Key findings from the 2004 Hematology and Oncology specialists MPA report include: * Nationwide, pharmaceutical sales force promotion to Hematology and Oncology specialists increased 4% in 2004 compared to the prior year, bolstered by sales force promotion behind six products entering the top 20 in 2004, as well as increased prom...

Read more...